Why is Citi (as in the credit card company) using the Spice Girl's Wannabe for their ads??? And why are the Backstreet Boys and Mariah Carey making successful comebacks?
Slate runs an article on "Worst Ad Songs Ever". The article itself is long and boring, but the choices are fun and amusing, especially if you remember the ads. Choice #2 is Jeep Wrangler's selection of CCR's Fortunate Son. 'And when the band plays "Hail to the Chief"/ Ooh, they point the cannon at you.' Does that really make you want to buy a Jeep?
Monopoly Here and Now: People all over Britain will be able to compete against each other playing Monopoly live on a life-size playing board - the streets of London. The company hopes thousands from all over the country will play this life sized game of Monopoly, with London taxis as their playing pieces, controlled via GPS technology. The live game launched on June 20 and will run for one month. To play the live game, players register at www.monopolylive.com, choose their piece, represented by a London taxi, and decide where to spend their 15 million capital.
Totally worth checking out: Apple.com's front pages throughout the years. Sorta tells the story of Apple. Way cool.
In the luxury goods market, overall, it's the top 10% of customers that deliver 80% of the profits. Not really a surprise there, but I like numbers.
