Weekend Wrapup

Normally, I read an obscene amount of news, blogs, random nonsense, messages written on bathroom walls, etc. and save it in a mental file to post when I have a free moment that week. It's my little moment in time to share with the world what I find interesting or wahoo-worthy. But lately there has been little to pique my interest. I'm not sure whether it's just that hurricanes and political storms have taken over the news, or whether I just have a general ennui for things that used to make me chipper, or... well...anyhoot. This week I've found 4 Wahoos. So I share.

1. As a follow up to the whole I-hate-Coke-line-extensions thing, Coke is ditching Vanilla Coke, Vanilla Diet Coke and Diet Coke With Lemon and replacing them with Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in the US. Okay, so they aren't totally getting rid of their line extensions, but they are getting rid of 3 flavors and only starting up 2 new flavors. Net: -1 Coke flavor. Wahoo.

2. SlimFast has created a new ad campaign that I absolutely love. Being that I advertise for two of the top honeymoon destinations in the world, I've become amazingly well versed in judging how close some is to getting married. I'm also considering writing the book "How To Spot A Honeymooner From 100 Yards". Tell tale signs: How much do they play with their ring? Do they ogle their ring? How far do they snuggle into their honey? What do their nails look like? Are their clothes baggy? The last one is SlimFast's "in". If there are no other universal laws, this one still stands: All brides-to-be diet. It doesn't matter how skinny or fat you are, whether you just got picked as America's Top Model, or whether your husband-to-be also weighs 600 pounds. All brides-to-be diet. Props to SlimFast.


3. I'm starting a list of brands/products I'd like to advertise for at some point in my life. The list is rather small right now as I'm trying to keep it as a realistic and fun goal. I like doing traditional advertising - not retail, not direct mail, not crap. Thereby, saying that I'd like to advertise for McDonalds someday (I don't, but it's an easy example) is pretty unrealistic because there's about 3 people who do what I'd like to do for McDonalds and about 1500 people who do what I would not like to do for McDonalds. Anyhoot, I digress. I will add to my list, though, that I'd like to have a client who does a billboard campaign, particulary one in LA. That'd be fun. LA's KNZ 1070's latest campaign demonstrates why. Click here and here.

4. This is going up on my wall at work. Read it and if it applies to you in any way, shape, or form, you might consider doing the same.

Wahoo.