PepsiCo on Monday overtook Coca-Cola in market capitalisation for the first time in 112 years of fierce competition.The milestone highlighted the contrasting fortunes of the two cola giants over recent years, as PepsiCo has replaced Coca-Cola as Wall Street's favourite beverage stock. (FINANCIAL TIMES)
Power of Advertising
Proof of the power of advertising. Taste hasn't changed. Advertising has. Coke's sucks. Pepsi's is so-so. Pepsi wins.
PepsiCo on Monday overtook Coca-Cola in market capitalisation for the first time in 112 years of fierce competition.The milestone highlighted the contrasting fortunes of the two cola giants over recent years, as PepsiCo has replaced Coca-Cola as Wall Street's favourite beverage stock. (FINANCIAL TIMES)
PepsiCo on Monday overtook Coca-Cola in market capitalisation for the first time in 112 years of fierce competition.The milestone highlighted the contrasting fortunes of the two cola giants over recent years, as PepsiCo has replaced Coca-Cola as Wall Street's favourite beverage stock. (FINANCIAL TIMES)
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