make the logo bigger

seth godin writes a lovely little blurb about the unveiling of the new 2012 london olympics logo.

The UK games have unveiled the Olympic logo for 2012. If you were an ordinary person, you'd describe it as a slightly jarring, very bright piece of abstraction. Of course, you're not an ordinary person, you're a marketer, in which case you might understand this:

"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.

"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

"It is an invitation to take part and be involved."

If you are paying money to someone who talks like this, may I suggest you stop? And if you work for someone who talks like this, time to look for a new gig.

perhaps if they were to just make the logo bigger...