imperfection

got a really nicely crafted and smart-sounding media pitch booklet/binder today from a top science magazine. our agency’s media/creative teams are in love with the founder of this publication and think the whole thing is so way better (yes, so way better) than sliced bread. as for me, the jury is still out. but no matter, the publication is cool and a good read and i might pass it along to a friend with a good word or two.

anyhoot, so i’m reading this rather impressive pitch binder-thingy, complete with slick graphics, glossy paper and some sort of sexy canvas wrap around the outside and i come across the accompanying cover letter from the founder of the publication, addressed to our agency’s team. equally impressive and well-written as the whole binder. except that our address is misspelled. i work on erie, as in the lake. not eerie like a ghost.

and yes, i notice those things. if i had my way, the whole presentation would be thrown out and the publication would be asked to resubmit their proposal. but the world isn’t perfect. le sigh.