free tacos

Taco Bell is giving away free tacos if someone steals a base during any game in the World Series. Any player, any base, any game. Easy enough, yes? Well, game 1 passed sans stolen bases, but thanks to Jacoby Ellsbury stealing 2nd in the 4th, you can pick up your taco on Tuesday, Oct. 30, between 2 and 5 p.m

So it's not the first time Taco Bell has done this. In past years, Taco Bell’s World Series promotions have been mostly for show, promising everyone in America a free taco if a batter happens to hit some small target—in the stands, in McCovey Cove—with the baseball. The odds are always pretty low (though gargantuan compared to the odds of the falling Mir Space Station hitting a 75-by-75-foot target in the Pacific, which was another high-profile Taco Bell stunt).

Anyhoo, some smarty mcsmart ran the numbers on why this promo stunt is actually not that costly to Taco Bell. Totally worth the read if you like numbers. Read here.

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