a penny for a song

Radiohead recently shook up the music industry when they made the monumental decision to let fans decide how much their newest album, In Rainbows, is worth. No longer signed to a major record label, the band self-released the album digitally through a special In Rainbows website where fans could pay as much as they want or as little as 90 cents (the credit card processing fee to download the album from their website). Well, sixty-two percent of people who downloaded Radiohead’s In Rainbows paid nothing for the album, resulting in the average price people paid for the album being $2.26. Although the pay-what-you-wish download experiment may not have proved people are still willing to pay for music, it certainly drummed up buzz for the band.

Source: trendcentral