writing your own superbowl ads 101

take a lesson from Salesgenie President Vinod Gupta and don't write your own Superbowl ads... especially not animated ads featuring pandas with painfully stereotypical chinese accents. Salesgenie is pulling the panda spot - although not their other spot featuring Ramesh, the Indian salesman.

“We never thought anyone would be offended,” said Mr. Gupta, who developed and wrote both commercials himself.

“The pandas are Chinese,” he said. “They don’t speak German.”

Still, “if I offended anybody,” Mr. Gupta said, “believe me, I apologize.”

New York Times article here.