Beginning of the End

76: days until the Superbowl, arguably the biggest night for advertising. Rolling Stones will be playing during the halftime

-2: I.Q. of Ronald MacDonald, the former Wendy's employee accused of steal money from the safe.

18003733411: the number to dial when you don't want to pay for 411 (1-800-FREE-411). In exchange, you listen to 9 seconds worth of ads.

$38,000,000: amount Gap paid Sarah Jessica Parker for her ugly ads that she did a while back (and I hated).

7: percent decline in Gap comp-store sales since those ads. Results Gap CEO called “unacceptable.”

6: posts I wrote remarking on how much I hated the SJP Gap ads.

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