1. UPS has some deliciously simple new ads out in their new "whiteboard" campaign. in this day and age it's kind of ballsy to say "we have a superior product so we're just going to tell people that. no smoke, no mirrors, no flashy lights or fatboy slim music. just a whiteboard, a marker, a goofy looking guy, and a little bit of irony." it's like the "hi i'm a mac" campaign without the obnoxious flunky character who is supposed to be loveable but truly just comes off as the devil incarnate. genius.
watch more spots here: http://whiteboard.ups.com/
bonus points: the creative director is also the lead in the spots which is cool.
double bonus points: the music is by the postal service which is fantastically ironic.
2. some smartie mcsmart decided to put things in perspective and came up with a lovely little chart comparing the price of gas per gallon to the price of other familiar liquids. makes me feel a little better for paying some $33 to fill up my little car.
| Lipton Ice Tea | $1.19/16 oz | $9.52 per gallon |
| Ocean Spray | $1.25/16 oz | $10.00 per gallon |
| Gatorade | $1.59 /20 oz | $10.17 per gallon |
| Diet Snapple | $1.29/16 oz | $10.32 per gallon |
| Evian water | $1.49 /9 oz | $21.19 per gallon |
| Whiteout | $1.39 /7 oz | $25.42 per gallon |
| Brake Fluid | $3.15/12 oz | $33.60 per gallon |
| Scope | $0.99/1.5 oz | $84.48 per gallon |
| Vick's Nyquil | $8.35/6 oz | $178.13 per gallon |
| Pepto Bismol | $3.85/4 oz | $123.20 per gallon |
