Back to Walmart... Walmart, like most big brand names right now, is going down one big slippery slope to not-so-greatness. They're forgetting one of Seth Godin's (aka god in marketingese) all-time mantras: do one thing really really really well. being good at a bunch of things is the key to mediocrity, but being awesomesuperfantabulous at one thing is what rocks our world.
For whatever reason, this line of thought somehow goes against much of the way our society is structured. Branch out for safety. Diversify your funds. Get 4 Bs and the occasional A, vs. A+++++ and a bunch of Ds.
There's a reason rockstars do drugs - safety isn't cool.
Walmart rose to greatness much like Google did. They specialized in one thing and did it better than anyone else. Google's? Making it so flippin' ridiculously each to search and find the information you need. Walmart? The lowest prices anywhere.
Nowadays, Walmart is trying this new thing where they appeal to the higher-end consumer, carrying luxury items and skewing upscale on their in-store brands. It's a really stupid idea. Why compete with your #2 (Target) when you can rock it out on your own? If you compete, you risk placing second. If you lead, you're always first. Somewhere along the line, Walmart forgot this and their competing nonsense mindset brought them to this "let's branch out and stop being awesome... let's settle for 4 Bs instead of one A+++ and 2Cs and D.... let's appeal to the higher-end consumer...let's partner with the National Gay and Lesbian Chamber of Commerce."
Mediocrity goes to second tier schools... Geniuses in math who can't spell a damn go to Harvard.
Nowadays, Walmart is trying this new thing where they appeal to the higher-end consumer, carrying luxury items and skewing upscale on their in-store brands. It's a really stupid idea. Why compete with your #2 (Target) when you can rock it out on your own? If you compete, you risk placing second. If you lead, you're always first. Somewhere along the line, Walmart forgot this and their competing nonsense mindset brought them to this "let's branch out and stop being awesome... let's settle for 4 Bs instead of one A+++ and 2Cs and D.... let's appeal to the higher-end consumer...let's partner with the National Gay and Lesbian Chamber of Commerce."
Mediocrity goes to second tier schools... Geniuses in math who can't spell a damn go to Harvard.
